Auro.
Blending sustainability with simplicity, Aura helps people slow down,
feel grounded, and reconnect with themselves.
Duration
3-4 weeks
Industry
Ecommerce
Case Study: Redesigning Aura for Higher Conversions
Auro is one of finest headphone brand in Toronto
The Background
Auro is a premium headphone brand delivering studio-quality sound for audiophiles and everyday listeners alike. Despite their innovative products and sleek designs, Auro’s website wasn’t conveying the brand’s premium positioning.
Visitors struggled to understand product differences, key features were buried, and the site didn’t capture the immersive audio experience that sets Auro apart. The brand partnered with us to create a website that reflects their audio excellence while making it easy for users to explore, compare, and purchase.
The Challenge
The biggest challenge was to translate a highly sensory product — sound — into a digital experience. Previous product pages were text-heavy, lacked visual hierarchy, and the navigation made browsing multiple headphone models cumbersome. The checkout process was also complicated, causing cart abandonment. Our goal was to design a website that highlights Auro’s superior sound quality, simplifies product discovery, and drives conversions.
The Strategy
We focused on three core strategies:
Immersive Product Presentation: High-quality imagery, interactive 360° views, and visual cues to showcase
design and features.
Clear Feature Communication: Highlighting sound quality, battery life, and comfort with concise, skimmable
copy and easy-to-compare specs.
Optimized Flow and Conversion: Streamlined navigation, simplified category filters, and a frictionless
checkout for a seamless shopping experience.
The design leveraged dark, premium color schemes with subtle highlights to evoke a sense of luxury and sophistication, mirroring Auro’s brand identity.
The Results
Within two months of launch:
+50% increase in conversion rate, thanks to better product storytelling and simplified checkout.
-30% bounce rate, as users engaged more with interactive and visually appealing product pages.
+38% increase in average session duration, showing stronger engagement and exploration.
Customer feedback emphasized that “the new site feels sleek, intuitive, and reflects the premium quality of Auro headphones.”
The Takeaway
Auro’s website redesign proves that even intangible product qualities like sound can be effectively communicated online through thoughtful design and storytelling. By combining immersive visuals, clear feature communication, and smooth user flow, we transformed Auro’s digital experience into one that builds trust, showcases quality, and drives sales — letting users hear the brand even before they click “Buy.”
